WestJet” case posted on the Desire2Learn “course document”
I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.
Instructions
You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:
Introduction, including relevant facts and background
Problem definition / issues
Critical analysis / conceptualization
Alternatives, which may be “bulletized”.
Solution: state the best of the alternatives and the rationale
Please refer to the grading sheet attached for more details
4
3
2
1
GRADE
Grammar, Spelling, and general appearance
Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance
Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance
Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearance
A lot of errors in grammar, punctuation, or spelling; inappropriate business language, overall appearance
Introduction
Includes relevant internal/external facts and background
Includes most relevant internal/external facts and background
Includes some relevant internal/external facts and background
Includes few or no relevant internal/external facts and background
Problem Definition – Issues
Clarity in specifying one problem statement
Moderate clarity in specifying one problem statement
Mediocre clarity in specifying one problem statement
No clarity in specification of problem statement
Critical analysis
Accurately identifies one or several concepts related to the problem
Identifies one or several concepts related to the problem
Vaguely identifies one or several concepts related to the problem
Does not identify one or several concepts related to the problem
Alternatives
Clearly specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages in details.
Specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages
Vaguely specifies 2-5 alternatives which may be related to the problem
Does not specify 2-5 alternatives to solve the problem
Solution
Clearly identifies the best alternative, and the rationale for that decision
Identifies the best alternative, and the rationale for that decision
Vague identification of the best alternative, and the rationale for that decision
Does not Identify the best alternative, and the rationale for that decision
Submitted on time
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